Doubleday will produce no advance reading copies of "Missoula," the book about campus rape by best-selling author Jon Krakauer.
And some local bookstore owners and partners said Monday they do not expect to even receive copies of the book before the April 21 release date and have no readings scheduled with the author in Missoula.
"Releasing advance copies of the book would kill the buzz," said Garth Whitson, of Shakespeare and Co. "So they won't release the book. It is standard marketing procedure for any hot title."
Barbara Theroux, of Fact & Fiction, said she isn't convinced a promotional tour will take place. However, she said if the downtown bookstore receives a request to hold a reading, she will suggest a different activity.
"I would push to have some sort of a community forum to discuss things, positive things, that came out within the last three years," Theroux said.
In 2011, investigations of rape in Missoula put the city and the University of Montana in the national spotlight for the way authorities treated victims of sexual assault and their attackers.
In response to a federal probe, UM, city police and the Missoula County Attorney's Office agreed to make changes to improve the way they handled the crime of rape, its victims and prosecutions.
Independent audits since have confirmed that police, prosecutors and university officials are addressing shortcomings. UM officials have said the school has been looked to as a model for its approach since then.
Now, the book "Missoula" will tell the story "about a series of sexual assaults at the University of Montana." On its cover, the book features the name "Missoula" in large white letters against a blue background above the iconic Main Hall clock tower.
The announcement posted on Krakauer's website is clear the story about mishandled rape is typical in college communities, and the summary describes campus rape as a "national plague."
Otherwise, though, the author and publisher are staying mostly mum on the contents of the story or the individuals interviewed for the book, with a planned first run of 500,000 copies.
On Monday, a Doubleday spokesperson did not identify anyone the author interviewed for the book, and she did not directly address whether Krakauer would be in Missoula on a book tour. However, Doubleday said the author already has been in town.
"Jon Krakauer has been doing research for this book in Missoula and elsewhere since 2012, he has interviewed numerous individuals with direct knowledge of the cases he has written about, and his investigation was uncommonly thorough," said the spokesperson. "Beyond that, we are not commenting about the nature of the book or its publication prior to its April release date."
The list of local authorities involved in the federal investigations whom Krakauer apparently did not interview continues to grow. The Missoulian was not able to contact victims Monday.
Last week, UM President Royce Engstrom said the author interviewed no one from the university. On Monday, city communications director Ginny Merriam confirmed Krakauer did not interview Mayor John Engen or Police Chief Mike Brady.
Former Chief Mark Muir, who retired roughly one year ago and is studying at the UM School of Law, also confirmed Monday he was not contacted. In an email, Muir said he suspects the book will be unfair to local officials and the Missoula Police Department.
"Unfortunately, I suspect that much like the DOJ investigative findings, his work will be crafted as mostly one-sided," Muir wrote of the U.S. Department of Justice. "The DOJ, as you may know, never interviewed even a single (Missoula Police Department) officer or detective about any single specific sex crime reported to the MPD."
County Attorney Kirsten Pabst, who was sworn into office in January, said the author did not interview her or anyone else in her office. Former County Attorney Fred Van Valkenburg said Krakauer made no effort to contact him before or after his tenure as the top prosecutor.
Prior to and during the federal investigations, the Missoulian reported extensively on the rapes and allegations. Former reporter Gwen Florio, now a published author who teaches reporting at the UM School of Journalism, said she also was not contacted. No one else from the newspaper has been contacted either.
Krakauer is an investigative journalist whose books include "Into Thin Air," "Into the Wild," and "Under the Banner of Heaven." He has reported on Montana in the past.
In 2011, he published "Three Cups of Deceit," an investigation into the veracity of Greg Mortenson's best-seller, "Three Cups of Tea." Mortenson, of Bozeman, subsequently left the helm of a charity organization there and made a $1 million deal to settle allegations he had misused its money and resources.
Theroux, of Fact and Fiction, said many people are "hyperventilating" about the Missoula book, but for now, its contents are only a matter of speculation. She also said she herself appreciates the author as journalist.
"I have to put myself in the category of people who trust Jon Krakauer," Theroux said. "We might not always like what he's exposing, but he has proven in the past to be a credible source. And I don't think he wants to harm his own credibility."
In "Into the Wild," however, details related to Krakauer's story of the way a young man died in Alaska have come into question. A recent story in the Alaska Dispatch News notes fact-checkers found errors and some "leaps to conclusions."
Theroux said Fact and Fiction is donating sale proceeds of the book to First Step at St. Patrick Hospital and the Student Advocacy Resource Center at UM.
At the Missoula Book Exchange, Becky Haddad said most employees and customers are puzzled over the title "Missoula" and have had a negative reaction to the announcement. She is curious to hear the response of people who aren't locals once they read the book.
"I can see him taking Missoula as maybe representative of a nationwide problem, but the fact that he has singled out Missoula I find puzzling," Haddad said.
The Book Exchange deals mostly in used books and doesn't hold readings. There, loyal customers have been just as interested in "Missoula" as they have been in Harper Lee's upcoming sequel of "To Kill a Mockingbird."
"Missoula" and Lee's sequel to her 1961 Pulitzer Prize-winning novel have been reserved by one customer apiece, Haddad said.