In 2017, more people are tuned in to Bighorn Canyon National Recreation Area’s social media accounts. 

More than 15,000 people follow the Bighorn Canyon’s Facebook page — a 50 percent jump since the beginning of the year. The park’s Instagram and Twitter accounts have also seen significant double-digit increases in followers over the course of the year.

“Our social media presence is a key component to our overall public engagement,” said Christy Fleming, chief of Interpretation. “It gives us the opportunity to engage with our followers about what is going on in the park, and it gives them the chance to provide us feedback on what we are doing well and what we can do better.”

The most popular Facebook post this year was a recent photo taken of a bobcat perched along the canyon wall near Sullivan’s Knob. To date, more than 175,000 people have viewed the photograph, and it was featured on the Yellowstone National Park Service Facebook page. Other well-liked posts in 2017 include video of a kayaking excursion in the canyon, as well as black bear action caught on a wildlife camera.

Todd Johnson, the social media coordinator for Bighorn Canyon, said frequency and unique posts and tweets are the keys to success.

“People are bombarded with a variety of messages every day, so it’s important for us to differentiate ourselves," he said. "So many unique things are happening at Bighorn Canyon at any one time, and we are constantly using our social media platforms to educate the public about the resources we have available.”