Allegiant Travel Co. won’t be offering nonstop flights this winter from the Missoula International Airport to Los Angeles International Airport.
Beginning Nov. 14, the discount airline will put the Missoula-to-Los Angeles route on seasonal hiatus.
“We see a decline in demand during this time period. As opposed to fly empty planes, we simply adjust our schedule to utilize resources where there is higher demand,” Allegiant public relations manager Jessica Wheeler said in an email.
The nonstop flights from Los Angeles to Missoula were added by Allegiant in May 2009, operating twice weekly between Missoula International Airport and Los Angeles International Airport. Allegiant added three additional flights from Missoula to Los Angeles in late December 2010 and early January 2011, citing increased demand during the holiday season.
Airport executive director Cris Jensen said ridership typically lowers in the winter, and Allegiant often makes adjustments to its schedules to accommodate for fewer passengers.
“One of the things about Allegiant is they’re very quick to tailor their service to the market. We’ve seen other markets where they’ve reduced in the winter time,” Jensen said.
However, Allegiant is quick to add services back in peak seasons, he said.
“What we believe is the service will come back in the late winter or early spring,” Jensen said.
Reporter Jenna Cederberg can be reached at 523-5241 or at firstname.lastname@example.org.