By promising more for less, the de facto Republicans in the city elections are running on snake oil sales techniques designed to appeal to whatever complaints people might have.
Lisa Triepke’s “enough is enough” is straight from the Donald Trump strategy book — it is a meaningless statement designed to fit whatever a voter might be against. (Her slogan would fit nicely stitched on the back of a “Make America great again” hat.)
Jesse Ramos’ “less taxes, better roads” is just a short wish list any voter might find appealing. With the power he stands to wield on the city council, he could add “less red lights, sweeter donuts, more Santa Claus,” or something else that he can’t deliver.
The fact seems to be, like it or not, that the Democrats have become the conservatives. Missoula’s way of life is certainly more likely to be conserved by them. Maybe their budgets are too big for your tastes, but they recognize that if we want more than we have, we are going to have to pay more. To adults charged with managing a budget, this is an undeniable fact. It does not, however, make for a sexy campaign slogan.