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Bulls Eye Wear designs and makes custom eyeglasses for sporting activities, computer use and everyday use.

There are all kinds of different sporting activities to do in Montana, so it only makes sense that there would be all kinds of different equipment to enhance people’s most important sense: vision.

Bulls Eye Wear at 2910 S. Reserve St. in Missoula is a locally owned eyeglass shop that designs and makes custom eyeglasses for all different types of uses.

“We do a lot of custom work, but we also do routine eyeware,” said owner Lynette Schaefer, a master optician who has been in the industry for over 20 years. “We also take exams from any doctor. If people come in with prescriptions, we can fill those.”

The store offers eyewear for archery, shooting, cycling and marathon runners.

“Just about anything you need glasses for, we can do, including specialized driving glasses and sunglasses,” she said. “There have always been specialized glasses for different sporting activities, but they’ve just not been offered a lot in this area. There are so many sporting activities going on here, and a lot of people are just using their everyday pair and making it work.

"Another issue is computer use. We have specialty computer glasses. Those are set up more for the distance between you and the computer. We also have lenses that block UV radiation and blue light from the computer. If you look at a screen right before you go to bed, that blocks the production of melatonin and you can’t sleep. These new lenses help you sleep better and cause less neck and eye strain for people with bifocals.”

The shop is open from 9 a.m. until 7 p.m. Tuesday through Friday and from 10 a.m. until 2 p.m. on Saturday. For more information, visit www.bullseyemt.com.

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