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Barbara Wold

Barbara Wold, a retail sales, marketing strategy and tourism expert, will be in Missoula on May 7-8 to present three business development workshops and a keynote luncheon presented by the Missoula Downtown Association.

“The Missoula Downtown Association is very fortunate to attract Barbara Wold to Missoula,” said Heidi Starrett, president of the MDA board. “We see this as an extraordinary opportunity for our members, and other Missoula-area business professionals, to learn from one of the most knowledgeable professionals in the industry. She has a vast array of experience in consumer buying patterns, tourism and hospitality, sales and customer service management, marketing strategies, business relations and human assets. Her thought-provoking ideas will be inspiring and motivating.”

Wold, a 1972 graduate of California State University, Long Beach, is an international speaker, author and business strategist. She markets herself as a global retail and consumer trends expert and is known for her dynamic presentations, which she has delivered in more than 20 countries.

She will deliver the keynote speech at the 2015 Montana Economic Developers Association annual conference in Great Falls on Tuesday, May 5.

On Thursday, May 7, Wold will present three business workshops that Missoula business owners, managers and frontline staff are invited to attend. The three business workshops are:

  • 8-9:30 a.m.: “Customer Service that WOWS!”
  • 10-11:30 a.m.: “Create a Distinct & Powerful Presence for Your Business”
  • 3:30-5 p.m.: “Customer Service that WOWS!”

Wold will also be the featured guest at the MDA’s Business Development Keynote Luncheon. Her speech, titled “How the Business World is Changing Today,” will be on Friday, May 8 from 11:30 a.m. to 1:30 p.m.

All sessions will be held at the Holiday Inn Downtown, 200 S. Pattee St., and require preregistration by Monday, May 4. Interested individuals can register online at, and fees range from $15 to $55 per session, with discounts for groups and MDA members.

Wold has worked with many downtown organizations, shopping centers and national-brand retailers across the U.S. and the world. She is a representative for the International Council of Shopping Centers and has presented at several International Downtown Association conferences.

Wold’s workshops are best suited for entrepreneurs, business owners, frontline lodging, retail and dining employees and those who want to improve the customer experience.

Sponsored by the Downtown Business Improvement District of Missoula and the Holiday Inn Downtown, these workshops will be the best professional development opportunities for Missoula-area entrepreneurs and their employees this year, according to Noreen Humes, community development manager at the MDA.

For more information, visit or contact Humes at 543-4238 or

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