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One all-access subscription: New approach moves Missoulian into the future

One all-access subscription: New approach moves Missoulian into the future

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Good morning, and happy holidays! Now that I’ve been back in Missoula for a couple of months, I wanted to share with you some of our successes and plans for the future here at the Missoulian.

Our new full-access subscription initiative is going well, bringing thousands of additional subscribers online to to explore all that we have to offer in the digital realm. I’ve had a chance to talk with many of you about that effort, and have taken your feedback to heart.

We are committed to the communities we call home here in western Montana, and to bringing our readers – both in print and online – a local news, feature and sports report notable for its breadth and depth.

Our revamped subscription model provides readers with all our products for one price: the print edition of the Missoulian, our news and sports apps, our replica electronic edition, and configured for your desktop, smartphone, laptop and tablet.

You’ll find unique content on each of our platforms.

One suggestion we’ve heard is that readers need more help in accessing their digital subscription. We’ve created an online help desk with answers to the most common questions; you’ll find it at

If you’d like one of us to help you directly, call our circulation department at 523-5290 or our newsroom at 523-5240 and we’ll walk you through the activation process. It only takes a minute or two, and you’ll be connected to all our online offerings.

I’ve also heard from a few folks who enjoy the print edition of the Missoulian, but don’t want to pay for our digital products.

I appreciate your concerns, but the business model has changed in the news industry. We employ high-quality, professional journalists whose work we feature in all our editions. We would never settle for a lower quality of journalism in the digital space.

Our reporters and photographers provide updates around the clock for – in addition to the in-depth coverage that appears in your morning newspaper.

We also provide readers with thousands of additional stories and photographs online, and a diverse array of online-only content – everything from photo galleries and videos to interactive maps, timelines, charts and graphs, court and government documents, and extensive collections of background information.

As a result, we have one subscription model. In this new era, it would be impossible to employ print-only journalists.

What remains unchanged is our absolute dedication to providing Missoulian readers all across Montana, and beyond, with the highest quality of local news, feature and sports coverage.

Our newsroom is home to western Montana’s most experienced corps of reporters, photographers and editors. These folks work diligently every day to protect the public’s right to know, to dig into the heart of our region’s most pressing issues, to ask the questions that you want and deserve answers to.

Across all our departments at the Missoulian, we employ dedicated professionals who are raising their families here, have deep and lasting ties to community organizations and neighborhoods, and truly care about making Missoula and western Montana a better place to live, work and play.

As we continue our evolution, I hope you’ll continue reaching out to us with your suggestions. You can email me at, editor Sherry Devlin at or audience director Linda Otway at We’d love to hear from you.

All of us here at the Missoulian wish all of our friends and neighbors a happy holiday season. We look forward to the new year, and to strengthening our relationship with each one of you.

Mark Heintzelman is publisher of the Missoulian.

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