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Mental illness – depression, bipolar illness, schizophrenia and PTSD, as examples – are neurological brain diseases. These illnesses are treatable and recovery is possible.

NAMI-Missoula is appalled by national TV advertisements Burger King is now airing. The “king” is called “insane” and “crazy” while being pursued by two white-coated “insane asylum” attendants.

Stigma against people with mental illnesses reduces acceptance of mental illnesses as treatable and recovery is possible with proper modern treatments.

Call the Burger King national headquarters in Miami at (305) 378-3535 or e-mail BKQuestions@qki.com. The two local restaurants – 542-0223 or 542-1638 – should hear from us, too.

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Dorothy Salmonson, president, NAMI-Missoula, Missoula

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